IWCA Trademark Licensing Program
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About the International Women’s Coffee Alliance
The International Women’s Coffee Alliance (IWCA) achieves empowerment through leadership development, strategic partnership, and amplified market visibility. The IWCA name and logo are tools to amplify market visibility. Each communicates attributes of an individual or organization’s identity, such as membership in an IWCA Chapter. The IWCA is not a certification body. The IWCA logo does not represent a certification.
IWCA Trademark Licensing Program Frequently Asked Questions (FAQs)
1. Who can become a Trademark Licensee?
Any organization or person who meets the requirements, including financial, of the IWCA Trademark Licensing Agreement may become a Licensee. Uses include the IWCA name and/or logo on roasted and green coffee packaging, merchandise, websites, and other market-facing approaches. IWCA Global maintains all rights to approve use of its trademarks in any application.
2. How does the Trademark License Program work?
Licensees must execute an agreement with IWCA Global (the “Trademark Licensing Agreement”), and pay an upfront administrative fee of $500 plus additional product-specific licensing fees.
3. Is a Trademark License required to support IWCA Global or IWCA Chapters?
No. A license is only required when an organization or individual seeks to use any IWCA name and/or logo in market-facing approaches such as described in FAQ 1. Information about other programs to support the IWCA can be found here: www.womenincoffee.org/takeaction.
4. Why is the Trademark License necessary?
The IWCA Global Organization, a US 501c3 nonprofit, owns all trademark rights to the IWCA name and logo, and must exercise care under existing law and legal requirements when authorizing its use. Licensing fees help to offset the associated costs incurred by the IWCA Global Organization.
5. Why does the Trademark Licensing Agreement include a requirement that licensees submit their proposed trademark uses for review?
IWCA Global requires prior review to ensure that the Use Guidelines are met, the relationship between the Licensee and IWCA Global or IWCA Chapter(s) is accurately communicated, and that any use meets with IWCA quality standards.
6. Who can authorize and approve the IWCA Trademark License?
Only the IWCA Executive Director or IWCA Global Board of Directors can authorize the IWCA Trademark Licensing agreement.
7. How do I know if I’m violating the IWCA Trademark Licensing requirements?
Examples of violations of the Trademark License requirements: • using the IWCA Marks (i.e. name or logo) in association with any goods or services without a mutually signed Trademark Licensing Agreement • making public claims that state or imply a legal partnership with or investment in the IWCA Global Organization.

International Women's Coffee Alliance (IWCA)
About the International Women’s Coffee Alliance
The International Women’s Coffee Alliance (IWCA) is a non-profit organization that achieves empowerment through leadership development, strategic partnership, and amplified market visibility. As of 2020, the IWCA Global Network includes independent organizations across 27 countries. Members include every role in the supply chain, an estimated 90% identify as coffee producers
IWCA Mission
The mission of the International Women's Coffee Alliance (IWCA) is to empower women in the international coffee community to achieve meaningful and sustainable lives; and to encourage and recognize the participation of women in all aspects of the coffee industry.
What We Do
The International Women's Coffee Alliance (IWCA) leads women's empowerment in the international coffee industry by supporting a global network of independent, self-organized, self-governing organizations, called IWCA Chapters. Each IWCA Chapter develops and implements their own strategic priorities and membership models, following the IWCA Chapter Formation Protocol.
As a global network, we achieve empowerment through leadership development, strategic partnership, and amplified market visibility. Read the IWCA 2020 Annual Report for more in-depth examples of the impact of our programs and partnerships. IWCA programs include:
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The IWCA Chapter Member Coffee Availability Lists (CAL)
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IWCA Chapter Member Coffee Assessment Program (CAP)
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The IWCA Chapter Case Study Library
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IWCA Connects! and other online webinar programs
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IWCA Global Network virtual community of practice
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IWCA Logo Licensing Program
Working as a global network, the IWCA facilitates organizational partnerships with other multi-stakeholder organizations, including African Fine Coffees Association (AFCA), International Coffee Organization (ICO), National Coffee Association (NCA), Specialty Coffee Association (SCA), World Coffee Alliance (World Coffee Alliance).
IWCA Values
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Respect - Every woman has a unique and valid voice; therefore, the IWCA respects every person and their ideas.
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Sustainability - The IWCA supports programs that foster harmony of environmental, social and economic impact.
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Equity - The IWCA supports programs that encourage the equitable allocation of resources in the world.
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Integrity - Serving women in coffee is the ultimate goal of the IWCA and to further this goal, all decisions are made with honesty and integrity.
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Collaboration - Communities hold the solutions to their own problems, therefore the best way to impact these communities is through collaboration and partnership.
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Empowerment - The IWCA supports actions that strengthen women to realize their full potential.
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Inclusion - The IWCA supports the inclusion of all - men, women, and youth - working together to achieve positive impact through empowered communities.
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