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Counter Culture Apollo

Whole bean coffee

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Ethiopia is the birthplace of coffee and is home to many of the best coffees in the world. Inspired by their floral and citrusy notes, we use 100% Ethiopian coffee in Apollo, for a coffee that tastes silky, sweet, and bright.

When we released Apollo in the summer of 2010, the goal was to create a blend using the best possible coffees of the moment. It was a radical idea for its time—a coffee blend not focused on tasting the same all the time—and pretty quickly washed coffees from Ethiopia became the anchoring component, due in large part to their consistently superior quality.

Eventually, we made the choice to transition Apollo to 100% certified organic washed Ethiopian coffees, officially making Ethiopia the headline instead of the detail. Apollo is a year-round celebration of the birthplace of coffee and it’s bright, floral, and silky coffees. Specific lots will change with the seasons, but the thing that will never change is the complexity of the coffee.

 

Roast degree Medium
Сafein free No decaf
Process Washed
Cupping Notes Floral, Sour
Availability In stock
Logo Counter Culture Coffee

Counter Culture Coffee

Country:  USA

We don't just find good coffee, we put in the work and commitment it takes to develop great coffees.

Our approach to sustainability considers social, environmental, and fiscal implications in every decision that we make, whether it regards our operations, our suppliers, or our customers and communities.

Our industry-leading education curriculum, called Counter Intelligence, continues to evolve to help make sure that your staff is confident and skilled to be able to deliver the best possible customer experience.

Our professional support teams are dedicated to helping you meet your coffee business needs and are available when and where you need them. Always.

Great equipment is integral to making great coffee. Our experienced team can tailor recommendations to your needs.

Our Training Centers are extensions of our headquarters—designed to promote learning about coffee within the communities in which our regional staff live and work.

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Roasted coffee

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