Central Guji is one of the coffee world’s veritable treasure chests. As the Ethiopian coffee trade has made itself over several times in the past 12 years, so has Red Fox. The advent of ECX prior to the 2009/10 harvest brought me personally to Uraga having to say goodbye to the strong relationships built over several years with privately held washing stations in Gedeb, Yirgacheffe and Bensa in Sidamo. Working through Guji’s Cooperative Union I found myself making trip after trip to Layo Tiraga in Central Uraga’s forests and eventually Yabitu Koba in the Ugo Begne forests building a pipeline for top lots to the US. The beautiful coffees in Yirgacheffe and Sidamo became an afterthought as I pushed to put this region on specialty coffee’s radar. As the Union found themselves in brutal political and financial struggles in the early years of Red Fox we branched out to working with small, independent washing station owners in the specific forests in and around Harso Larcho Torka, Bire, Gogogu, Ugo Begne, and Bere.
Enter Kedir Jebril Imamu. On the surface Kedir appears to be just another independent washing station owner from Dilla in the Gedeo Zone. His two brothers, Feku and Abdi, have coffees widely praised by the industry that Red Fox used to source and deliver in the immediate post-Union years. There is more notoriety on both of his brother’s names in the North American coffee market because they’ve been so widely traded and marketed by us and several importers post-Red Fox. But it’s the youngest brother that might just emerge as the new wave industry leader in Haro Welabu, the newly zoned Guji Woreda immediately east of Hambela Wamena and west of Uraga.
Kedir grew up working odd jobs around Dilla, mainly construction. He eventually saved enough money to open his own coffee transportation company moving coffee from the bejewelled coffee forests surrounding Dilla—specifically Central and Northern Guji—down the mountain to major trade centers. 11 years ago, Kedir built his very own washing station, Gogogu Bekaka, in the Gogogu kebele of (formerly) Uraga, Guji. Since then Kedir has gradually increased his bandwidth with the neighboring coffee farmers growing his volume at Bekaka to roughly 2 container loads annual. 2 years ago, Kedir built his second washing station, also in the forests of Gogogu: Gogogu Wate. Production is lower annually here as Kedir continues to develop confidence from his neighboring farmers. We expect up to 200 bags available only this season.
Kedir’s the youngest of the Jebril brothers and he might just be the savviest. Kedir incorporated his own export company in 2020. That’s a big deal. Kedir will be exporting his own coffee direct to Red Fox this season. He delivered his coffee directly to ECX in Dilla for the first 7 years of Gogogu Bekaka’s existence. He worked with a private export company for the past 4 years through the country’s Vertical Integration system allowing privately held businesses to traceably purchase coffees again. Kedir wasn’t happy with this arrangement though—he knew his coffee was more valuable than the prices he was receiving for it. We bought his Gogogou coffees 2 seasons ago and plan to never let them go. This is the quintessential relationship archetype that Red Fox seeks out in Ethiopia; a small, locally held washing station with exclusive export to us in the US. Oh, and the coffee is amazing.